Yesterday, Brighton Resort announced a new street parking policy. This was revealed on Instagram and the new rules have caused controversy among Salt Lake City locals. Arguably, this was bound to happen when money and convenience are involved and it’s fair to say that many people weren’t happy about it.

Specifically, the statement read: ‘Starting Friday, December 15, the town of Brighton is implementing mandatory reserved parking Fridays, Saturdays, Sundays, and holidays along SR 190 from about 0.25 mile above the Willow Heights trailhead to the Guardsman road intersection. Reservations are required from 7 AM until 1 PM on those days. The cost per reservation is $10. Additionally, 20 parking spaces will be available for early morning ‘dawn patrol’ parking at 6 AM.’

News of the update spread to social media and created a discussion among locals. Here, one resident said: “Seriously why is the bus situation such a disaster? This whole thing would be annoying but understandable if there were a real alternative. Why don’t the resorts – or the city – just pay whatever it takes to staff buses that leave every 10 minutes up and down the canyon? Paying 20 bus drivers $50/hr would be a bargain compared to the damage they’re doing to their brand and future ticket sales…”

Despite these complaints, the sad reality for guests is that these are the rules and are effective as of today. With this in mind, there may be a few more annoyed people around Brighton from now on.