Fast Food Restaurant to close after 1 year – After spending $267,000 on its logo
According to this Loopnet listing, the space for Bored & Hungry is up for sale, just one year after its opening. This includes 1,250 sqft of retail space located at 2405 E 7th St in Longbeach. According to the listing, it is a: ‘Terrific Restaurant Asset Sale on a very busy street in Long Beach! Key money involved. Very favorable lease rate and terms. Full kitchen with a hood, walk-in cooler, grease trap, etc. Perfect fast-food location with a walk-up window,’ and has a rental rate of $43.20/yr.
Since its opening, Bored & Hungry claimed to have ‘The best burger in America’. However, customers disagreed. This scored a mediocre 3.7/5 on Yelp reviews and it was revealed that the restaurant spent $267,000 on its NFT-based logo. Despite originally gaining plenty of media attention, this NFT-themed eatery never looked like a long-term restaurant and was viewed by many locals as a gimmick.
Initially, Bored & Hungry gained a lot of attention for its unique concept. The restaurant was based on the popular Bored Ape Yacht Club NFTs (non-fungible tokens), which are digital collectibles featuring cartoon apes. The restaurant’s decor and menu are all themed around the Bored Ape characters, with items like Bored Buns (burgers) and Ape Fries on the menu. Overall, it looked like this unusual concept failed to take off.