This week, the beloved Oscar Mayer Frankmobile, an impressive 27-foot-long spectacle, recently made its way into the Memphis area. This iconic vehicle, previously recognized as the Wienermobile, made appearances at local Kroger stores and events to promote its hotdogs. Enthusiasts had the opportunity to explore the renowned Frankmobile, providing picture-perfect moments for social media, and they also received a wiener whistle as a memorable keepsake.

If you’re interested in tracking the Frankmobile and its locations in Memphis, you can find its whereabouts here. This particular sight was spotted on Superlo, 4745 Spottswood yesterday by a keen fan.

The Wienermobile made its debut back in 1936 when Carl Mayer, the nephew of Oscar Mayer, the company’s founder, came up with the concept of a 13-foot metal hot dog on wheels to transport the brand’s spokesperson. This May, the Wienermobile officially adopted the name Frankmobile as a tribute to the company’s transition to producing 100% beef franks.

Six Frankmobiles travel across the country year-round, and this week marks the inaugural visit of the colossal hot dog to Memphis under its new name, the Frankmobile. Oscar Mayer has rebranded its iconic “Wienermobile,” the famous hot dog-shaped vehicle, in conjunction with the launch of an enhanced recipe for their 100% Beef Franks. In an official statement, the Oscar Mayer company has conveyed its commitment to embarking on a new chapter and implementing changes to align with this updated recipe for their beef franks.