This week, the beloved Oscar Mayer Frankmobile, a colossal 27-foot-long vehicle, will be making its way to the Knoxville area. Formerly known as the Wienermobile, this iconic mobile will be appearing at local Kroger stores and various events. Enthusiasts will have the chance to explore the renowned Frankmobile, providing ample opportunities for Instagram-worthy photos, and they will even receive a wiener whistle as a keepsake.

If you’re interested in tracking the Frankmobile and finding out where it will be in Knoxville, you can check its location here. The photo below was taken at the Kroger store at Northshore and was first documented on Reddit.

The Wienermobile first debuted back in 1936 when Carl Mayer, the nephew of the company’s founder, Oscar Mayer, conceived the idea of a 13-foot metal hot dog on wheels to transport the brand’s spokesperson. This May, the Wienermobile officially adopted the name Frankmobile in honor of the company’s transition to producing 100% beef franks.

There are currently six Frankmobiles traveling across the country year-round, and this week marks the inaugural visit of this colossal hot dog to Knoxville under its new name, the Frankmobile. Oscar Mayer has rebranded its iconic “Wienermobile,” the famous hot dog-shaped vehicle, to coincide with the introduction of an improved recipe for their 100% Beef Franks. In an official statement, the Oscar Mayer company has expressed its dedication to embarking on a new chapter and making adjustments to align with this updated recipe for their beef franks.