Spirit Halloween opens two shops that are literally one minutes distance from each other

September 20, 2023 by No Comments

With the spooky season right around the corner, it’s not surprising to see the rise of Spirit Halloween in Grand Rapids. Here, the chain store sells budget fancy dress outfits and is infamous for occupying strip mall spaces. Love them or hate them, it’s a policy that has been successful over recent years and if there’s one thing we know about Americans, it’s that they love celebrating Halloween.

However, in a shock move it was revealed that this year, Spirit Halloween had two locations in Grand Rapids that are literally 1 minute’s distance from one another. Put differently, these are 0.3 miles apart. One location is based at 3130 Alpine Avenue, while the other is 3410 Alpine Avenue. Yes, you read that correctly. This can be seen in the screenshot below which was found on their website.

Image//Spirithalloween.com

It is not known whether this is some kind of genius marketing strategy, or whether it’s simply a case of corporate negligence. Nonetheless, it will make for an interesting Halloween shopping season, and if it’s profitable then why not?

Typically, Spirit Halloween stores don’t last very long and are usually rented on a short-term basis with Halloween in mind. With this said, you could describe their business strategy as zombie-like where their stores constantly die and come back to life 12 months later. It seems with its Grand Rapids locations though, something more spooky could be going on.

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